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Despite the large amount of information online about how to rank a website safely using Search Engine Optimization (SEO), it's amazing how many websites are making simple mistakes that are costing them dearly. While there are over 200 different factors that go into how Google ranks a website, some are [...]

Managing the marketing budget effectively is one of the main requirements for a business to be successful - companies that spend their ad money wisely are bound to ultimately gain an edge over the competition. However, being smart about spending money on marketing does not mean simply looking for the [...]

As the great Peter Drucker, often hailed as the founder or modern management, has once said that business has only two functions – marketing and innovation. The statement, while bald, holds true to this day. However, while all companies, big or small, do allocate time and money to their marketing [...]

  Sign #1: You check your mobile phone every few minutes for Facebook notifications, Insta likes etc. Sign #2: You act like its the end of the world is over when you have no Internet access. Sign #3: You think you are cool when you use words like BRB, LOL [...]

Treading down the memory lane you can say that the Internet has been through one hell of a roller coaster ride. Its journey up to this point has had so many ups and downs, enough to give the Kardashians a run for their money. From the very humble beginnings, where [...]