Why Even Small Realtors Can Have Great Success with Real Estate SEO
Let’s get right to the point: Real Estate SEO is the most cost-effective marketing approach for realtors.
And that’s not surprising.
If you’re in the real estate business, you know all about the challenges one is likely to face when trying to carve out a niche while competing both with other smaller realtors and the big brands in the marketplace at the same time.
And with the traditional promotional approaches usually dominated by those that have millions to spend on marketing campaigns, the only viable strategy is to explore options online.
The good news is, there are plenty of opportunities on the web – the very nature of the internet allows to be visible, even with a shoestring marketing budget. In fact, employing an effective realestate SEO strategy can result in a relatively small business becoming very visible to his target audience online.
How Can SEO Help You Grow Your Real Estate Business
With each year, SEO is becoming a more important tool in all markets, including real estate. In fact, according to a Joint NAR/Google Study, Google searches for terms related to real-estate have skyrocketed over the past years, increasing by an amazing 253% from 2009 to 2013.
And this trend only continues.
The internet is becoming a growingly popular tool of research and commerce in all markets, and the convenience of being able to explore housing opportunities online makes this trend even stronger in the real estate world.
Leaders in the real estate industry have already thrown serious recourses into making sure they are visible to their target audience online, and those who haven’t are already feeling the consequences.
How SEO Can Shift the Balance in the Market
As most realtors realize, it is all but impossible to compete directly with the multimillion-dollar real estate corporations that dominate the market.
However, that’s not necessarily the case when working online – utilising effective Search Engine Optimisation (SEO) tactics can help even small real estate firms carve out a niche that can bring a steady stream of new customers.
SEO strategies can be used to develop hyper-targeted campaigns that, instead of trying to reach the entire market, focus on narrow niches that are not yet dominated by the big players, making it easier than ever to carve out a space in the real estate market.
How Real Estate SEO Works
There are a lot of technical details that make up a coherent real estate search engine optimisation marketing strategy, which are better left to be handled to a professional and experienced SEO company, but it all comes down to making sure that your website ranks in Google rankings for the keywords that are relevant to your target audience.
That means, that if you’re a real estate business operating on Sydney, Perth, Brisbane, Melbourne, or even one of the smaller cities and towns in Australia, your SEO for real estate strategy should focus on attracting visitors only from the areas you operate in.
Going beyond location, quality SEO services should focus on finding out what keywords is your ideal prospect likely to type into a Google search, and then developing an online marketing plan to make sure that your company is one of the first results for those keywords.
That is, of course, easier said than done, and will usually require time and research until the truly relevant keywords are found.
The Power of Real Estate SEO
As you are probably beginning to see, search engine optimisation has tremendous potential to make a real estate business visible online.
And, now more than ever, that’s where you want to be visible.
A 2012 Profile of Home Buyers and Sellers Study found that 89% of home shoppers went online to find their real estate agent, so if you want the clients to find you, having your company appear in Google search results is no longer optional.
So, if you’re ready to start enjoying a steady stream of new customers using cutting edge real estate SEO strategies, call 1300 899 123 NOW or fill out a form here and let us help you dominate your competition online!