Ecommerce SEO Services

We work across all the major ecommerce platforms, including Shopify, WooCommerce, Magento, BigCommerce, and custom-built stores. Each platform has its own quirks when it comes to technical SEO, so our approach is always tailored to the specific platform your store is built on.

Yes, absolutely. Large-scale ecommerce SEO is one of our specialties. We use scalable strategies such as templated optimisation, bulk schema markup and smart internal linking structures, so that even stores with thousands of SKUs can be optimised efficiently without needing to manually edit every single page.

In most cases, category pages should target the broader, higher-volume commercial keywords, since they typically have stronger authority and can rank for a wider range of related terms. Product pages are better suited to more specific, long-tail searches, such as those including brand names, model numbers, or exact product specifications.

This depends on whether the product is coming back in stock. If it’s a temporary stock issue, the page should generally stay live, showing an “out of stock” notice and, ideally, similar product recommendations. If the product won’t be restocked, the page should either redirect to a relevant category or replacement product or be handled with a proper 404 or 410 response, depending on the situation.

Discontinued product pages shouldn’t simply be deleted without a plan. We recommend redirecting them to the closest matching product or category page, so that any existing rankings, backlinks, and traffic aren’t lost. Leaving orphaned or broken pages on your site can hurt both user experience and SEO performance.

Yes, unique product descriptions make a significant difference. Many ecommerce stores use manufacturer-supplied descriptions, which are duplicated across dozens or even hundreds of other websites. Writing original, keyword-relevant descriptions for each product helps search engines see your pages as valuable and distinct, rather than as a copy of someone else’s content.

Yes, customer reviews can have a positive impact on rankings. They add fresh, unique content to product pages, help build trust signals for both users and search engines, and can also contribute to rich snippets, such as star ratings, appearing in search results.

Product filters can be a double-edged sword. While they improve the user experience, poorly managed filters can create thousands of near-duplicate URLs, leading to crawl budget waste and diluted rankings. We ensure filters are properly configured, using canonical tags, parameter handling, and indexing rules, so they support rather than hinder your SEO.

Yes, site speed tends to matter even more for large ecommerce stores. With thousands of product images, scripts, and third-party plugins running simultaneously, performance issues can compound quickly, and slow load times can directly affect both rankings and conversion rates.

Seasonal pages, such as those for Christmas, Black Friday or end-of-financial-year sales, shouldn’t be deleted once the season ends. Instead, we recommend keeping the page live year-round with updated messaging, or reusing the same URL each year, so the page can retain and rebuild its rankings ahead of the next season, rather than starting from scratch.