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If there’s a competitive niche online, it’s the adult SEO world. Even the most high-end and popular niches fade in comparison to just how difficult it can be for adult sites to consistently rank for their relevant terms.

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There are millions of pages competing for the same visitors, and new ones are popping up every day to make the competition even more fierce.
That’s why for any online adult business to stand a chance at standing out, only the best and most reliable SEO strategies are required. But finding those, especially when there are so many ‘quick fix solutions’ being offered, can be challenging.
You need an adult search engine optimisation company that not only has all the necessary recourses for crafting a cutting-edge and laser-targeted adult services SEO strategy, but also someone with the necessary experience to be able to make quick adjustments on the go and be able to consistently maintain the Google rankings that are achieved.
Luckily, with all that said, there are SEO experts out there that specialise in getting websites ranked on some of the most competitive search phrases, and that love nothing more than to take such a steep challenge as running a successful SEO adult campaign.
So here are some things you should look for in an adult SEO company that are key indicators if they are up for the task:
1. Research
Many clients fail to realise just how much data has to be compiled and analysed before a campaign can move forward. This often results in SEO agencies being rushed to provide results, which ultimately ends up hurting the campaign.
But while being able to meet deadlines is essential, an SEO company that does its due diligence work in keyword research and competitor analysis will help your campaign reap huge rewards in the long term.
This approach allows the SEO company to find the most profitable keywords to pursue, the quickest keywords to rank for and even undiscovered key phrases that are usually an untapped market waiting to happen.
Therefore, instead of asking how long will the research take, you should instead try to gauge how much research is done upfront, and if the SEO agency understands the importance of providing thorough research in order to bring you the best results possible.
2. No Black-Hat Strategies
There’s a myth going around the SEO world that the only way to succeed with adult SEO is to use shady, unethical tactics, often referred to as black-hat SEO strategies.
These tactics try to find gaps in the search engine algorithms that would allow for a website to achieve rankings faster, ‘cheating’ Google and making it think that a website should rank higher than it actually is worth when measuring by the criteria set out in the Google Webmaster Guidelines.
However, there’s a reason beyond the moral one why you shouldn’t rely on these tactics. As thousands of companies have learned the hard way over the years, black hat SEO can only bring short-term results.
As these shady strategies are conceived and implemented, they are sooner or later spotted by Google and other search engines, which not only gets the achieved search engine rankings invalidated, but also gets the website punished and even blacklisted, making it all but impossible to reclaim the once held positions.
3. Advanced On-Site Optimisation
As it was clearly established before, the competition in the search engine optimisation for adult services such as brothels or escorts is deadly, therefore making the website as user-friendly, and, in turn, Google-friendly is a top priority.
An SEO agency needs to understand this and take all the necessary steps to make the website not only mobile-friendly, easily accessible and optimised, but also organise the information and content in a way that is easily recognisable by Google and other search engines.
Proper URL structure, title tags that reflect the desired keywords and many other aspects of the on-site optimisation work have to be taken care of, because if not, even otherwise sound SEO strategies will have little chance to actually succeed.
In the end, the websites that are convenient to use and for search engines to index will always have an edge over the less optimised competition, therefore websites that make this a priority can expect to see more stable SEO results in the long-term future.
4. Backlinks
Finally, another big challenge of developing a sound adult search engine optimisation strategy is the problem that arises with getting quality backlinks. And, once again, it has a lot to do with the steep competition that is faced in most niches of the industry.
Many adult SEO providers resort to stuffing your links to thousands of worthless sites, in hopes that this will have at least a minor positive effect on the rankings. But after the recent Google updates, it has become clear that there’s absolutely no benefit to these tactics.
However, for an experienced and qualified SEO services provider, there are still pathways to gaining quality backlinks the reliable way, not having to resort to shady approaches.
Even in the adult niche, there are quality backlinks to be had, which can help your website climb the rankings consistently – and while the process of accumulating them may take longer, the results are still very much achievable, no matter how competitive certain keywords may become.
5. Strategy
The aforementioned components are essential to any search engine optimisation for adult websites strategy, but without a sound strategy to put it all together, they won’t be able to bring your business steady results.
A strategy is essential if the big potential of an SEO campaign is to be achieved – while some results will show quicker, others will take months or even years to reach, and to find an agency that is willing to stick with a campaign to see those results through is perhaps the most important task an adult business has.
Therefore, sometimes it’s a better idea not to look at companies that promise quick and easy results, but rather find one that emphasises the importance of looking at the bigger picture.
WHY SEO IS THE FUTURE OF MARKETING IN ADULT INDUSTRY
While there are many online marketing approaches that are effective, it all becomes much more tricky when you’re working in adult niches such as escort services or brothels – your marketing options become much more limited.
However, with search engines being the primary source of traffic for most websites in the industry, it also presents with the most opportunities for reaching as wide an audience as possible.
And while the steep competition may seem daunting, not even trying to get in front of such a wide-reaching audience can have even more severe consequences for your business. You can’t afford to leave that vast amount of potential customers all to the competition, leaving yourself with only scraps of traffic you are able to achieve from other sources.
WHY CHEAP SEO IS YOUR ENEMY
While the importance of SEO is hard to disprove, the worst decision you can possibly make for your business is trying to get by with the services of an inexperienced and cheaper SEO services provider
While it may seem nice to save a few dollars on the initial services package, you always end up paying at least double of what you might have needed initially, when you factor in the months of wasted time and little or no results to show for it.
Many companies in the adult niche have learned the hard way that cheap SEO is the only good business for the companies that offer it. A comprehensive search engine optimisation campaign takes not only a lot of time but also requires extensive experience and expertise to make sure that your website is set on the path of becoming visible online.
YOU CAN HAVE SUCCESS WITH SEO
If you take the necessary steps to find the right SEO agency for your adult business, you can crack into even the most hyper-competitive niches of the adult industry, and start reaping the huge results that come with it.
When a coherent and thorough plan, catered specifically for your individual business is developed and fine-tuned, you can sit back and watch your website climb in the rankings.
So if you’re ready to take your adult SEO business to the next level and start enjoying a steady stream of top-quality targeted traffic to your website, call 1300 899 123 NOW or fill out a form here and let us set you up with the cutting-edge SEO strategy, customised specifically for your business.
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DOMINATING GOOGLE
Think dominating Google’s search results is just a matter of securing the top spot? Then you are settling! We won’t just help you get the top spot. We secure the whole first page using advanced search engine optimisation and marketing techniques, arming your brand and business with a wider net, higher traffic, and stronger credibility.
WE DO IT OURSELVES
Searchical is a responsible and thriving member of the Australian Business Community. Letting us help you means you’re helping us keep jobs on-shore, as we help keep employment within Australia, AND directly work with qualified, talented people whom we know take your success as seriously as we do!
WEB DESIGN
With a combined experience of 20+ years in tried and true, SEO-focused, mobile friendly website design protocols, we’ve spent years creating websites for some of the most recognized names in Business throughout Australia. Whether you want a brand new website or a gorgeous make-over, you’ve come to the right place.
WORRY FREE CONTRACTS
At Searchical, integrity is the backbone of our business practice, and this extends into our association with our business partners and our clients. Our motto is simple: “We deliver results BEFORE we expect loyalty”. We never bind you to unrealistic contracts (like a lot of competitors do) that force you to stay if you are not happy with the results you are getting. When you join us, you can rest assured that you will ALWAYS come first.
SOCIAL MARKETING
Increasingly, marketing online without a Social Media campaigns is akin to walk around without a supportive spine: Not easible. This is especially true if you have competitors, and even if you didn’t, when you consider that is likely where the majority of your customers are hanging out. This part is easily one of our most important places of strategy, and the results we’ve achieved for our clients here for themselves.