If you’re looking for ways to get leads for your business online, it would be hard to compete with the opportunities that are available with SEO Darwin.
Search Engine Optimisation can help your business become visible and attract an endless stream of new leads each month – there’s no surprise so many successful businesses focus on it as one of the main lead generation strategies.
But while the results of Search Engine Optimisation in Darwin can be very lucrative, achieving actual success is not as easy as it may seem.
Since so many savvy businesses in Australia are becoming aware of the amazing benefits that Search Engine Marketing can offer, the competition is as fierce today as it ever was.
That means that businesses have to find new ways to cut through the clutter and become visible online – following the best practices of SEO and keeping up with the latest strategies is essential if you want to see real, tangible results instead of wasting months of your time for nothing.
But how do you Achieve Success with SEO?
Well, there are numerous aspects that come into a sound Darwin SEO strategy, probably too many for business owners to figure out on their own.
That’s where we come in.
At Searchical, we have the experience necessary to develop an SEM strategy that’s developed specifically for the individual needs of your business.
We have worked in dozens of industries and know exactly how to approach different situations. So whether you’re a services provider, an e-commerce website, or a larger company, we have the necessary tools to help you.
But don’t take our word for it.
It’s easy to just say that SEO services can bring results, but we can show you exactly what we will do for you so that you know all the bases are covered.
So here are just a few of the things you can expect when leaving your Darwin digital marketing to the SEO experts at Searchical – these are the essential aspects of any SEO strategy that determine if a campaign is a success or a failure.
Content Creation And Editing
One of the main things Google and other search engines use to determine your place in the rankings is the content that’s displayed on your website.
The search engines want to give their users the most relevant information possible and that’s why they’re always looking for ways to improve their algorithms that scan websites for their content.
Tricks and gimmicks that try to manipulate Google into giving a higher score always fail over time – with each update, search engines close loopholes and the websites that try to manipulate them get punished severely.
This is one of the main reasons why so many Darwin SEO services providers fail to deliver consistent results – instead of using tried and tested methods that are approved by the Google’s Webmaster Guidelines, they try to ‘cheat’ the system with various black hat tactics.
When working with Searchical, you don’t have to worry about that.
We only use the Google-approved best practices to make your website the best in terms of content in your industry.
That way, the Google Rankings you gain will be permanent and you won’t have to worry about the effects of the next update.
We will help you create content that’s relevant to your audience and easy to understand for search engine bots in order to ensure that you rise in the rankings as soon as possible.
Another key area that’s essential for ranking high in search engines is on-site optimisation – and it goes far beyond just the content that you create.
There are numerous back-end optimisations that need to take place in order to help search engines easily navigate and understand what the website is about.
After all, if Google and other search engines can’t figure out what your website is all about or can’t even reach all of its pages easily, they won’t be able to mark your website as relevant for the designated keywords.
That’s why at Searchical, we place very high importance on making your website optimised – we’ll make sure that your pages, titles, tags and general configuration of the website are as coherent and structured as possible.
Backlinks are one of the hottest buzzwords in the SEO community and have been for a long time.
For people that are less familiar with Search Engine Optimisation, getting backlinks can seem like an easy way for a website to quickly rise in the search engine rankings.
Unfortunately, while backlinks are important, a bad backlinks strategy will not only fail but can actually have terrible consequences for your website.
Google is very strict when it comes to shady backlinks practices like getting thousands of backlinks from shady websites and is putting a lot of resources in cracking down on these kinds of practices.
That’s why we use a three-tiered backlink strategy that is approved and encouraged by Google – it’s not only organic but is actually helpful for Google to recognise valuable websites and pages.
1. Local Directories
Many SEO firms tend to skip local niche directory link building because it is time-consuming and requires to really familiarise yourself with the local market.
But at Searchical, we understand that in order to bring our clients the best possible results, we need to go the extra mile and give each client the best chance of success.
And local niche directory backlinks can be a valuable part of any SEO strategy.
In the past, Google used to devalue backlinks from listing websites, but as search engines gained a better understanding of how people operate online, they understood that local listings are an important part of how people look for local businesses.
That’s why the importance of local listings has been growing with the recent Google algorithm updates, and that trend is only set to continue.
2. Content Marketing
Content marketing can be extremely effective – not only does it provide a very valuable backlink to your website, but helps position your company as experts of the industry in relevant blogs and newsletters.
However, it can be a real hassle.
Without the necessary experience in content marketing, the whole process can be very long and tedious – trying to write the content yourself can be very time-consuming, but finding competent writers for an affordable price is even more difficult.
Not to mention doing painstaking research in order to find the relevant blogs and websites in the industry where you could publish the content.
That’s why, despite the obvious benefits, most businesses tend to put off content marketing or even give up on the idea altogether.
With Searchical, however, you can leave the entire process to us.
We have a Rolodex full of top-quality writers in all kinds of industries that are ready to produce engaging and powerful content on demand, at affordable prices.
What’s more, we have relationships with publishers that make content syndication a much easier and faster process, allowing you to see results much faster.
And with content marketing, you gain a huge advantage over your competition, most of whom will probably never get around to it, which will eventually turn your company into an authority figure in the industry.
The final part of our backlinks strategy is link building outreach – by far the most popular method out there that’s used by almost all SEO companies.
However, even though many use it, only a few are actually doing it right.
Most SEO companies focus only on quantity and end up sending thousands of generic, template-type emails, begging for someone to give them a backlink.
Here at Searchical, we go about things a bit differently.
We understand that focusing on quality will bring much better results. That’s why instead of blindly sending out thousands of requests, we carefully research the best backlink outreach candidates to make sure that they are the most relevant to the niche, of the highest quality, and with the highest payoff in the eyes of Google and other search engines.
Then we skilfully craft each individual message, providing value first and only then asking for a backlink. This method has proven incredibly successful and has allowed us to attain some of the most coveted backlinks in many industries with only a few dozen well-crafted outreach messages.
Finally, one thing that cannot be underestimated is the persistence in implementing proven strategies that are encouraged by Google.
Many SEO agencies don’t have the consistency to keep working at the same strategies, as they are often distracted by new gimmicks and trends that don’t align with the core strategy.
At Searchical, we have run successful campaigns enough times to know that the really powerful SEO results come from staying the course and consistently working on the basic online marketing strategies, as they tend to have an accumulative effect on the results.
Each of our core SEO strategy principles is an important pillar of overall success, and we make sure to give proper attention to each in order to maximise your chances of achieving the desired results.
Why You Should Work with Searchical
As we have already shown you, out tried and tested SEO tactics bring results. But that’s not the only reason it makes sense choose us as your Darwin SEO agency.
In order to guarantee the satisfaction of each and every client, we go the extra mile in our approach to ensure satisfaction of every customer.
So here are just a few things that you can expect when working with Searchical:
1. No Lock-In Contracts
We pride ourselves in delivering top quality service and that’s why we hold ourselves accountable by giving our clients the option to end the services at any time, no strings attached.
At Searchical, we don’t believe in locking clients into long contracts and holding them hostage – we want the only reason of clients staying with us to be the quality of our service and clear, measurable results.
This way, you know that you’ll be getting your money’s worth every month and will be able to see the results we are getting you because we know we have to prove the value of our services for as long as we are working together.
However, because of the strategies we employ and the care with which we handle each customer, we are confident that you’ll want to stay with us for a long time.
2. Monthly Reports
Sometimes it can be difficult investing into lead generation methods when you’re not certain if it’s generating any results.
Well, you don’t have to worry about that when working with Searchical – we take pride in providing you all the info that you need to completely understand exactly how we are growing your presence online.
That’s why when working with us, you will be receiving extensive monthly reports that will show you all the specifics of what we are doing, such as the keywords we are targeting, your place in numerous rankings, visitors that are generated from those rankings, and how many of those visitors are converted into leads.
These reports allow you to see how your investment into SEO is paying off and if the ROI is worth it, which we are confident it will be every time.
3. Individual Solutions
In our years of working in the SEO industry, we have worked in countless industries, where we learned that there’s no one-size-fits-all solution when it comes to SEO.
That’s why we are able to offer individual solutions to each client that we take on based on our experience of what works best in different areas.
While the basic structure of an SEO campaign remains the same, the underlying approaches can differ greatly. Luckily, we understand the subtle differences between industries and will be able to provide you with the most effective individual solution to help you reach your goals online.
Let’s Start Working Together Today
There’s no limit to how much you can grow your business with Darwin Search Engine Optimisation – there are countless niches online where you could carve out your own place and increase your flow of new leads.
So if you’re ready to begin the exciting journey of building your business online, let us develop your own individual SEO Darwin solution today – call us at 1300 899 123 or fill out a form here and we can start as soon as today!