Perth SEO Services
As the competition becomes fiercer every year, businesses in Perth need to find new ways of reaching their target audiences, and one of the more promising approaches is utilising the power of SEO Perth to maximise your chances of gaining an edge over the competition.
Perth is a booming city full of opportunities for entrepreneurs and small businesses, but that also means that rising above the competition and being heard by your target audience is becoming more difficult every year.
Luckily, with the help of search engine optimisation in Perth, any business can get in front of their laser-targeted audience and enjoy a steady stream of new leads each month.
As a study done by BIA/Kelsey has shown, a staggering 97% of internet users use search engines when researching local products and services, which means that the prominence of your search engine rankings directly correlates with the number of leads you are able to generate through your marketing efforts.
Even if you use offline marketing efforts that work, being visible for your targeted keywords online only helps you build credibility and authority in the eyes of your audience, and that’s something that can make a huge difference in your bottom line.
Why Is SEO So Important
There are many online marketing tools available, such as PPC, Facebook Ads, banner ads, so why should your business make SEO in Perth a priority?
Well, there are plenty of benefits of SEO for marketing purposes, but here are a few that really make a strong case for it:
1. SEO Gives Your Business Authority Status
Probably the biggest difference between the aforementioned marketing approaches and search engine optimisation is that SEO, while a legitimate and very effective marketing approach, retains the perception of honesty.
People tend to trust search engines, therefore once they find your website high in the rankings for the keywords they were typing in, it immediately positions you as an authority figure in the market, a company that is likely above the competition in terms of quality and prominence.
This kind of image can be very powerful, especially when your customer has plenty of companies to choose from – that little edge can be the difference for thousands of potential customers each year, driving them to your company instead of the competition.
2. You Get a Lot for Your Investment
Another great benefit of utilising the power of Perth SEO services is the cost-effectiveness of it.
While the initial part of an SEO campaign may seem expensive, the best part about it is that once the strategy development work by the SEO experts is done, it requires much less time, effort and expenses to maintain. Every month your cost per lead steadily decreases, so a long-term SEO strategy can provide an incredible return on investment.
And when you consider that every marketing approach requires extensive testing, and SEO can be relatively cheaper than most of them, to begin with, it becomes a no-brainer to prioritise SEO over most other marketing strategies at all times.
3. Leads Are Actively Looking for Solutions
With SEO, you don’t have to rely on interruptions to get the attention of your potential customers. The way traditional advertising works, you get the attention of your audience, tell them your offer and hope that they respond to it.
But people are generally less inclined to positively respond to sales pitches and are quick to raise their guard up, making the sale of even quality services more difficult.
However, that’s a non-issue with SEO.
People are actively looking for solutions to their problems online, and when they type in the keywords to search engines and see your company pop up, instead of being the advertiser, you instantly become the solution provider.
This kind of different dynamic can be very powerful in skyrocketing your conversion rates simply because the audience you are in front of need what you’re offering right now and not a moment later.
How to Choose an SEO Strategy
It’s easy to see how search engine marketing can become an incredibly powerful tool in the hands of an experienced Perth SEO agency, it’s not as easy as putting together an ad and running it in your local paper.
Since it’s so effective, there’s steep competition to rank for the most coveted keywords in all markets, therefore only those companies that employ the most advanced and time-tested Perth SEO strategies can expect to see long-term results.
So what makes an effective SEO strategy?
There are obviously more aspects to it than it would be possible to cover in this article, but it comes down to five essential pillars of a comprehensive Perth search engine optimisation strategy.
5 Essential Aspects of SEO
While search engine optimisation may seem very complex to someone not familiar with the technical details, it can actually be boiled down to a few essential parts of the strategy, that will be found in every successful SEO campaign.
1. Identifying the Right Audiences
One of the most common reasons why SEO campaigns don’t work is very simple – the audience being targeted is not the one that is actually interested in the products or services offered.
Before any of the actual technical aspects of a search engine optimisation strategy can be considered, the first task is clearly defining who are the people behind the other side of the screen that might be interested in the services that you intend to offer them.
This question will pave the way to all the following steps of SEO strategy and is one that requires extensive time, solid knowledge of the customer base and a keen eye for spotting the opportunities to engage new audience segments.
On the bright side, if the process is done properly, it can reap benefits for years to come, and can actually become the basis for the business completely taking off.
2. Deep-Level Keyword Research
Once the audience has been identified, the data collected can be used to start compiling keyword lists and seeing which have the most potential in terms of targeting, ease of ranking and price per lead.
This is another part of research that will require deep-level knowledge of search engine optimisation to use the raw audience data to find specific keyword groups, develop long-tail keywords and find low-competition niches where a website can be quickly ranked with less effort.
In the long-term, with testing and tweaking, a website can expect to cast a wide net over many essential relevant key phrases on the search engines, but the initial research is the foundational cog on which the entire success of the strategy lies.
3. On-Site Optimisation
Having the right keywords will not do much good if Google and other search engines don’t understand your website, or even worse, deem it untrustworthy, simply because it wasn’t properly optimised.
On-site optimisation is an often overlooked part of Perth SEO, which can have a devastating effect on the rankings. In fact, many otherwise sound Perth search engine optimisation campaigns have failed precisely because of poor on-site optimisation work.
And it has only gotten tougher in recent years – the last couple of Google’s algorithm updates have made accessibility and mobile-friendliness key parameters by which the quality of a website is judged.
Therefore, it is now more important than ever to clearly understand the Google Webmaster Guidelines and follow them as well as possible, to ensure that instead of being a disadvantage, on-site optimisation becomes yet another way for your website to distinguish itself from the competition in the eyes of the search engines, and climb the Google rankings faster than it would otherwise be possible.
4. Results-Driven Backlinks Strategy
Backlinks have always been a popular buzz word among SEO firms – many less experienced marketers have turned to it to try and save their failing search engine optimisation campaigns.
But the truth is, that simply effort and volume are not enough to make a successful backlinks strategy, at least not anymore.
In the old days of early SEM, when Google’s algorithms were much more primitive, a clever marketer was able to quickly rank on search engines by simply creating thousands of low-quality backlinks, that would outweigh the relevant, but smaller in numbers quality backlinks.
However, Google caught on eventually, and after the past few updates only truly relevant backlinks from relevant, trustworthy websites have any significant meaning for the way Google and other search engine evaluate a website’s worth.
And while that may seem like a hassle to some, by producing quality content that is interesting to the audience, quality backlinks are much easier to acquire and maintain. So while many former SEO ‘gurus’ are now struggling to maintain rankings, a tried and tested backlinks campaign, based on quality backlinks, will always have its place as a sound Perth digital marketing strategy.
5. Consistent Strategy Implementation
Finally, while all the above aspects of a sound SEO in Perth strategy are very important, they only produce the needed results when they are in sync and are implemented together.
If even one part of the strategy is neglected, the entire campaign is all but doomed to fail. And this also means that a strategy has to be seen through, making adjustments and tweaks to make it more effective, but maintaining the general direction of the campaign.
Search engine optimisation in Perth, or other cities that are so competitive, is an accumulative process. That means that to see real results, time is a key element – only with consistent and regular implementation of the strategy can long-term results be achieved.
Therefore, the biggest part of a good SEO online marketing strategy may be persistence, above all else.
The Power of Search Engine Optimisation
It’s easy to see how big an impact search engine optimisation in Perth can do for your business. But while there are plenty of SEO services providers, not all of them have the necessary experience and expertise to see a successful SEO campaign through.
SEO is not a one-and-done task, there will always be new opportunities to explore, and old rankings to monitor and maintain, and this requires a professional team of SEO experts that have the know-how to ensure that your campaign consistently grows and brings the best results possible to your business, day in and day out.
So if you’re ready to take your SEO Perth to the next level and get thousands of hyper-targeted leads for your business, call 1300 899 123 NOW or fill out a form here and let us set you up with the best individual SEO strategy for your company, so you can start seeing results as soon as possible!