Engineering SEO: Why It’s Essential for Your Business Growth
An engineering SEO strategy is no longer optional.
With every year, online marketing becomes more important for businesses of all kinds, but that holds especially true for engineering companies.
Competition for new clients is fierce, and relying exclusively on word-of-mouth or traditional marketing approaches is sure to leave you falling behind the competition.
But while it’s easy to see the potential power of SEO for engineering companies, having a truly effective campaign is a whole different story.
Many SEO companies promise quick results using tricks to get your site up high in the Google rankings quickly, but these are doomed to fail, as the search engines catch on to all gimmicks sooner or later.
What’s worse, these self-proclaimed SEO ‘gurus’ give search engine optimisation a bad name, making it seem like an ineffective lead generation approach or even a waste of engineering internet marketing budget.
But Can SEO Be Beneficial to Your Engineering Company?
If you don’t want to trust the SEO services providers, what about Google itself? The company has a Webmaster Blog, which outlines the specific ‘good practices’ which, when followed, result in a website being ranked high for the relevant keywords in its niche.
If Google itself is encouraging webmasters to use these tactics, there’s no question that there are clear and dependable approaches to rising to the very top of the search engine rankings and gaining a flood of new leads.
The only question you need to answer is how to find a reliable SEO company that follows the Google Webmaster Guidelines and has the expertise and experience necessary to help you develop a comprehensive SEO marketing strategy for your individual needs.
How to Find the Right Engineering SEO Services Provider for Your Needs?
There are thousands of companies online, promising you quick SEO online marketing results and a flood of new leads. But only a few of them have the necessary expertise to truly be able to help you develop an effective strategy.
So here are some tips that can help you determine which SEO company is truly worth your time:
1. In-Depth Keyword Research
The thing that often defines the success of an SEO campaign is the thoroughness with which the keyword research is done. However, this is also the area which often gets done superficially, which severely limits the potential of the entire strategy.
While the initial keyword research helps to determine the most important keywords, which many competitors are using as well, only in-depth research allows to find the yet undiscovered keywords that are important in your niche.
These can sometimes be the biggest game-changers in terms of lead generation – since they don’t have steep competition, it’s relatively easy to rank for them and get a stream of new regular leads all to yourself.
2. Quality Content
Long gone are the days when you could just stuff your articles with relevant keywords and expect Google to rank your website.
Search engine algorithm updates have allowed Google to refine the way it ranks websites, and this means that only quality, valuable and unique content gets recognised as such.
So if you don’t want to your website penalised by Google and other search engines, you better make sure your SEO services provider understands this importance as well and does not try to stick you with keyword-stuffed second-tier content.
These days, while keywords do maintain their importance, they are only a tool to enhance valuable content and make Google see to what audiences it will be relevant.
3. Website Optimisation
Finally, it’s impossible to overestimate the importance of having your website properly optimised to meet Google’s standards. And this does not mean simply optimising the meta tags, which is just a small part of the process.
Right now, Google is placing high importance on making the browsing experience as comfortable as possible to all of its users, including those on mobile devices and tablets.
Therefore, having a website that is fast-loading and comfortable to use on all devices (think, responsive design) is no longer optional. If you want to remain relevant in today’s online world, prioritising mobile is important not only for SEO but to keep your site visitors happy as well.
How SEO Can Revitalise Your Engineering Marketing
There’s no question that good SEO beats almost all other engineering online marketing approaches. Having a steady stream of new leads that are already pre-sold on your services is something you just can’t get with outbound advertising.
It can help you quickly break through, even in such competitive markets as Sydney, Melbourne, Brisbane or other major innovation hubs of Australia. Brisbane
So if you’re ready to take your engineering business to the next level and start enjoying a steady stream of hyper-targeted visitors to your website, call 1800 799 813 NOW or fill out a form here and let us set you up with the complete engineering SEO package.