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Search Engine Optimisation or SEO for personal trainers can prove to be beneficial in the following two ways:
- With SEO, the trainer can create an online presence for users looking for personal trainers for themselves on the internet.
- If the trainer already has an online presence, he/she can get more traffic or users to consult him/her or avail the services offered through SEO.

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Investing in SEO is a smart move to make now as the demand is following a steady incremental trend. The rate of growth of the fitness industry is estimated to be at a 2.6 percent on a global level. This is a cumulative growth observed across the various segments of this industry, viz., personal training, sports nutrition, nutrition coaching, fitness equipment, group fitness, as well as exercise clothing.
A study suggested that success for a personal trainer is determined by factors like:
- The capability to communicate effectively and negotiate well
- Client testimonials, good reviews, and word of mouth recommendations by past clients
- Convenient access for the clients
You might wonder, where and how SEO for personal trainers can be useful to fulfill these factors.
To give you a clearer understanding of how the right digital marketing plan for your online presence can lead to the fulfillment of these success factors, let us get into the details of what SEO can do in the long run:
Your online presence can be built with a website and giving it a voice- this voice is your voice that you will use to interact with the 3 billion active users on the internet. The tone and type of content on your site can help you communicate with potential users who visit your site. Hence, the content of your website, starting from the ‘About Us’ page to the ‘Contact Us’ page need to be planned well. If the content is optimised by placing the primary keywords such as ‘personal trainers’ strategically on page titles and within the page and your site is structured by keeping usability at its best, Google will reward you by placing your site at the top rank.
How easily users can find your site on the internet is a matter of SEO and not your luck. Depending on the search query made by a particular user and the degree to which your site has been optimised, where your site will appear on the Search Engine Results Page (SERP) is determined. The closer you are to the top, the credible you are considered to be and higher are the chances of a user clicking on your website’s link. Google ranks websites like yours by considering certain on-site and off-site benchmarks.
If the purpose of the user’s visit is fulfilled, he/she is likely to follow the path of action you wish them to follow. This usually involves clicking on a Call To Action button, filling up a form, signing up for your newsletter, making an appointment or calling you up. The longer a user stays on your site, the easier it is for your website to move up ranks on the SERPs.
Good reviews on Google My Business and a section dedicated to client testimonials on your website will further build the trust factor for you in the eyes of your clients. Having a high average rating will help you convert site visitors into clients with minimum effort and in minimum time. An SEO company can provide assistance with Online Reputation Management (ORM) as well in addition to implementing a online marketing strategy for your website.
As most users search for local businesses, if your website is ranked above your competitors, and you are listed in the most popular online directories, your clients get the ease of access- thus the third factor for success is fulfilled with SEO for personal trainers.
You can consult Searchical for your website design and SEO requirements. Our experts are known for their in-depth knowledge and experience of working in a diverse array of industries, which also includes fitness.
Connect with us for your custom SEO strategy for your online presence. To do so, you can call us up at 1300 899 123. You can also connect with us via mail at hello@searchical.com.au. Contact us today for a workable plan for SEO for personal trainers.
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DOMINATING GOOGLE
Think dominating Google’s search results is just a matter of securing the top spot? Then you are settling! We won’t just help you get the top spot. We secure the whole first page using advanced search engine optimisation and marketing techniques, arming your brand and business with a wider net, higher traffic, and stronger credibility.
WE DO IT OURSELVES
Searchical is a responsible and thriving member of the Australian Business Community. Letting us help you means you’re helping us keep jobs on-shore, as we help keep employment within Australia, AND directly work with qualified, talented people whom we know take your success as seriously as we do!
WEB DESIGN
With a combined experience of 20+ years in tried and true, SEO-focused, mobile friendly website design protocols, we’ve spent years creating websites for some of the most recognized names in Business throughout Australia. Whether you want a brand new website or a gorgeous make-over, you’ve come to the right place.
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At Searchical, integrity is the backbone of our business practice, and this extends into our association with our business partners and our clients. Our motto is simple: “We deliver results BEFORE we expect loyalty”. We never bind you to unrealistic contracts (like a lot of competitors do) that force you to stay if you are not happy with the results you are getting. When you join us, you can rest assured that you will ALWAYS come first.
SOCIAL MARKETING
Increasingly, marketing online without a Social Media campaigns is akin to walk around without a supportive spine: Not easible. This is especially true if you have competitors, and even if you didn’t, when you consider that is likely where the majority of your customers are hanging out. This part is easily one of our most important places of strategy, and the results we’ve achieved for our clients here for themselves.