Is Plumber SEO a Worthy Investment for Contractors?
Plumber SEO is growingly popular in the industry, and there’s a good reason for it.
Contractors rely heavily on new clients for survival. It’s simply the nature of the business.
And while word of mouth can go a long way, it has its limitations. Sooner or later, the social circles begin to overlap, and new flow of customers slows down.
This is where plumber SEO can be so beneficial.
When set up properly, it can provide a consistent stream of new leads to plumbing websites day after day.
But understanding the benefits of SEO and actually gaining them are two very different things. Plumbers face steep competition online for the valuable local keywords, and thus most of them are left way down in the Google rankings, where few, if any, clients ever find them.
However, SEO can still be hyper-effective for anyone that’s able to use it properly.
How SEO for Plumbers Can Help Grow Your Business
It’s easy to imagine how SEO can be very beneficial in attracting new customers.
In fact, according to a study by Relevanza, an astounding 97% of all consumers search for local businesses online, instead of on the Yellow Pages or other offline methods.
Also, as a study by Marketing Charts has revealed, inbound leads, or those that are of customers actively looking for solutions, cost 61% less than outbound leads.
These stats show that SEO is an incredibly efficient and effective way of reaching your target audience.
When people get online to find a solution and find your website on Google search results, they are much more willing to make a purchase.
What Makes a Good SEO for Plumbers Strategy.
Deciding that SEO is a good contractor marketing strategy for your business and actually getting tangible results from it are separated by a long and thorough planning process.
But, even though the process is complicated, it can be boiled down to a few essential steps that need to be followed.
1. Understanding Your Target Audience
The first step of any good marketing approach is understanding what audience you are trying to reach. This process is especially important for a local business SEO campaign, because it’s the step that determines which keywords you will target in your efforts.
While you might not be able to immediately find the exact keywords that your audience could be using, with a bit of research, as well as tweaking and tuning along the way, the process becomes much more seamless.
It’s important to study the competition to understand where they are trying to appear in Google rankings. This not only helps you identify the most relevant keywords, but also allows to eventually identify new niches that aren’t yet discovered by others.
For instance, a lot can be done with location-based SEO. If your company is located near Sydney, Perth, Melbourne, Brisbane or other densely populated areas in Australia, you can use it to greatly increase your reach by targeting different local keywords.
2. On-Site Optimisation
Another important aspect is optimising your page so that it is naturally more likely to rank for the relevant keywords.
Allowing Google to easily understand what kind of information each page on your website tries to provide will help the pages quickly rise in the rankings, bringing you a steady flow of new leads.
While there are different approaches, the best strategy is to employ an SEO services provider that understands how to utilise the Google Webmaster Guidelines, as they are the most reliable long-term approach to getting your website properly set up.
This process can be incorporated together with plumbing website design, making it faster and more efficient.
3. Being Consistent in Your Effort
Finally, a SEO strategy is unlikely to be successful if you can’t maintain a steady strategy throughout an extended period of time.
Plumber SEO, in order to work properly, will inevitably take some time to be effective. And while certain changes in the approach are inevitable as you get feedback from your campaigns, the main direction and implemented tactics should remain more or less consistent.
This way, you can build on your efforts, which will have an accumulating effect, eventually making your plumber website the authority site for the desired keywords.
Start Seeing Results from SEO Today
No matter how competitive your market may be, there are always new niches left to be explored online. And with a good SEO for contractors marketing strategy, even the most competitive keywords can be ranked for in time.
So if you’re ready to take your online marketing to the next level and start enjoying a steady stream of hyper-targeted visitors to your website, call 1300 899 123 NOW or fill out a form here and let us set you up with the complete plumber SEO package.