Shopify SEO 101: Why It’s a Must for a Successful Ecommerce Business
Shopify SEO is essential for the success of your ecommerce business.
While Shopify is an amazing ecommerce system that has helped thousands of businesses provide a faster, safer and more efficient experience for their customers, all that will not matter to your business if you can’t generate consistent traffic.
And while there are many paid methods to generate new leads, none of them can compete with the potential rewards of a successful SEO strategy.
And for an ecommerce website, organic traffic is what really matters – around 30 percent of all traffic to ecommerce sites is generated from search engines, so there’s no getting around the fact that any serious ecommerce businesses must utilise it as much as possible.
Why SEO for Shopify is a Smart Choice
There are numerous reasons why search engine optimisation is a smart idea for any ecommerce business using Shopify, but here are just a few that really highlight the benefits:
1. Shopify Makes SEO Easy
Shopify already makes it very convenient for its users to reap the benefits of SEO. The platform is designed to be easily recognised by Google and other search engines, so optimising the page for various keywords becomes much simpler.
Companies from across the globe, including Australia, have found a lot of success using Shopify and implementing sound SEO strategies. So whether you’re in Sydney, Perth, Melbourne, Brisbane or any other competitive market, you can still trust a comprehensive SEO campaign to help you become visible to your target audience.
2. It’s a Sound Investment
Compared to most paid methods for generating traffic, SEO is relatively affordable, especially when you consider the amazing long-term benefits of using it.
Once the initial on-site optimisation and research phase is done, it becomes much easier to implement Shopify search engine optimisation strategies, and the potential for growth is almost unlimited, as there will always be new venues to explore in new niches.
3. Steady Stream of New Customers
A well-organised SEO campaign means that your company will be visible to potential customers online, day in and day out.
According to imForza, up to 80% of online users simply ignore paid ads, instead focusing on the organic search results that appear at the top of the results page for their keyword.
This means that if you manage to get to the top of relevant keywords, you gain a huge advantage over the competition that relies on paid ads, which the customers don’t trust nearly as much.
How SEO for Ecommerce Works
While it certainly is a complex process, there are key approaches that must be maintained for all ecommerce websites.
1. Targeting Multiple Keywords
A Shopify website will likely have at least dozens, if not hundreds of products on sale, and unlike some other types of websites, ecommerce sites have to be ranked for each and every product.
People usually don’t search for a specific ecommerce website, instead looking for the products or categories of products that they need.
This means that if you want to reach different segments of your audience, you have to rank for all the potential keywords they might be searching for, and these can pile up quickly.
2. Optimising the Website
Shopify makes easy to optimise a website so that search engines can easily categorise it and make different page rank for their respective keywords.
However, this is by far not an automatic process – there’s a lot of “behind the curtains” optimising that has to be done in order to make each page easy to navigate not only for human visitors, but for search engine “crawlers” as well.
3. Being Consistent
One of the worst things that can be done with any SEO campaign is not being consistent – constantly changing strategies, targeted keywords for pages or even the permalinks can have severe negative effects on the Google rankings.
Therefore, sticking with a SEO company that’s making steady progress is always a good idea – this way you know that you can build on your current success, instead of having to start from scratch each time.
Why You Need Professional SEO Services
No matter how effective Shopify SEO might be, it will be meaningless if the SEO strategy is not implemented properly.
SEO for Shopify websites requires putting together a comprehensive online marketing strategy, which can only be done by a company that has experience providing SEO services and knows how to help your site rank for the relevant keywords.
So if you’re ready to put your Shopify ecommerce website in front of thousands of hyper-targeted visitors, call 1300 899 123 NOW or fill out a form here and let us set up the complete Shopify SEO package.