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SEO Services
At Searchical, our approach to online marketing goes beyond traditional search engine rankings. We pride ourselves on not merely achieving top placements on Google and other search engines for our clients. Our commitment extends to elevating your website’s traffic and brand visibility to unprecedented levels. Furthermore, we actively support your expansion into new markets through meticulously crafted paid advertising strategies.
Our team brings together over 25 years of collective expertise in Search Engine Optimisation (SEO), Web Design, Traffic Acquisition, and Public Relations. We are dedicated to delivering outstanding results for your business that are not only powerful but also achieved through legal, ethical, efficient, and cost-effective methods. Our goal is to ensure your business’s sustained growth and success.
In essence, our services are designed to provide you with more than just immediate outcomes; we aim to offer you peace of mind and a reliable foundation for your business’s future growth.
DOMINATING GOOGLE
Believing that dominating Google’s search results is simply about securing the top spot is a misconception. Settling for just that is not in our philosophy. Our strategy extends far beyond achieving a single top ranking. We employ advanced search engine optimization and marketing techniques to secure your presence across the entire first page. This comprehensive approach casts a wider net for your brand and business, driving higher traffic and establishing stronger credibility in your industry.
WE DO IT OURSELVES
Searchical is a responsible and thriving member of the Australian Business Community. Letting us help you means you’re helping us keep jobs on-shore, as we help keep employment within Australia, AND directly work with qualified, talented people whom we know take your success as seriously as we do!
WEB DESIGN
With a combined experience of 20+ years in tried and true, SEO-focused, mobile friendly website design protocols, we’ve spent years creating websites for some of the most recognized names in Business throughout Australia. Whether you want a brand new website or a gorgeous make-over, you’ve come to the right place.
WORRY FREE CONTRACTS
At Searchical, integrity is the backbone of our business practice, and this extends into our association with our business partners and our clients. Our motto is simple: “We deliver results BEFORE we expect loyalty”. We never bind you to unrealistic contracts (like a lot of competitors do) that force you to stay if you are not happy with the results you are getting. When you join us, you can rest assured that you will ALWAYS come first.
SOCIAL MARKETING
Increasingly, marketing online without a Social Media campaigns is akin to walk around without a supportive spine: Not easible. This is especially true if you have competitors, and even if you didn’t, when you consider that is likely where the majority of your customers are hanging out. This part is easily one of our most important places of strategy, and the results we’ve achieved for our clients here for themselves.
STOP LOSING CUSTOMERS
TO YOUR COMPETITION
What is SEO?
Search engine optimisation (SEO) is the process of improving the visibility (rankings) of a website in Google’s Search Engine Results Page (SERPS). It is an essential part of any online marketing strategy, and it is a powerful marketing channel that can help you reach your target audience, generate more leads, and sales for your business.
One of the most important things to understand about SEO is that it is not a one-time endeavour. It is an ongoing process that requires constant work as the website needs to build authority and trust with Google. The search engine algorithms are constantly changing, and your website needs to keep up with these changes in order to remain visible and relevant.
According to a recent study, 91% of online experiences begin with a search engine. With so many people turning to search engines to find what they are looking for it is crucial that your website is visible and easily found by potential customers. In fact, the same study found that the first page of Google receives 95% of web traffic.
At Searchical, we pride ourselves on our transparency and communication. We keep you informed every step of the way, and we provide regular reports on your website’s progress. We also provide detailed analytics, so you can see exactly how your website is performing and make informed decisions about how to improve it.
Why Does Your Business Need SEO Services?
With more and more brands competing online every second, the ability to stand out from the crowd is no longer an option, and that is why the role of SEO is so critical, particularly when you consider;
- Google handles approximately 70,000 search queries every single second of the day.
- 99% of website searches don’t go past the first page.
- About 53% of all website traffic comes from search engines.
- 30% of consumers search for local brands and services daily.
- Organic search can drive upto ten times more traffic to your website than organic social media.
At Searchical, we understand the importance of SEO and are dedicated to helping businesses like yours improve their online visibility. Below are a few main reasons why your business needs it.
First and foremost, SEO helps your business get found by potential customers. According to Search Engine Journal, organic search is the primary source of website traffic for almost all websites. This means that when people search for products or services like yours, they’re more likely to find your website if it is on top of page 1.
Another benefit of SEO is that it is cost-effective. Unlike traditional forms of advertising like TV and print, SEO is a long-term investment that can bring in a steady stream of traffic over time. And unlike paid advertising, SEO doesn’t require you to constantly pay for ad space, which can add up quickly.
What Makes Searchical SEO Different?
Searchical is the #1 choice for businesses and brands looking to take their online presence to the next level. We specialise in a wide range of sectors, regions, and services, and our team of SEO experts is dedicated to providing the best possible results for our clients.
Our website is a great place to start if you’re looking to learn more about our services and what we can do for your business. We have a wealth of case studies and testimonials to help you understand the impact of our work, and our accolades, recommendations, and credentials speak for themselves.
At Searchical, we always follow the latest search engine guidelines to ensure that our clients’ websites are optimised for maximum visibility and success. We never use unethical techniques like Black Hat SEO, which can quickly bring in traffic but ultimately lead to a website being banned from search engines.
Our team of SEO experts will work closely with you to understand your requirements, and then develop a customised plan to achieve them. We understand that an SEO strategy can be difficult to evaluate, which is why we’re always happy to explain our approach and answer any questions you may have.
We also provide regular, consistent reporting that includes all the key performance indicators (KPIs) for your campaign and SEO plan. Unlike some SEO firms, we don’t hide behind performance data – we’re always happy to share the results of our work with you. Choose Searchical and experience the difference for yourself.
Our SEO Process
Keyword Research
This is the first and most important step in the SEO campaign. SEO is not just about getting traffic to your website. It is about getting the right kind of traffic. By targeting the right keywords, we can ensure that the people visiting your website are the people who are most likely to convert into customers. This is why we use a variety of techniques to research and analyse the keywords that are most relevant to your business.
The keyword research process involves using both our experience and tools to identify the most important keywords that have commercial intent, and that will generate the highest ROI for your business. The keywords are chosen based on relevance, search volumes and competitor analysis. We will set up a rankings report which will show the target keywords, where your website is currently ranking for those keywords and the search volumes.
On-page Audit & Analysis
The second step in our SEO process is an on-page SEO audit. This audit involves analysing your website’s structure, content, and keywords to identify any areas that need improvement. We will review your website’s meta tags, header tags, alt tags, Google’s E.A.T (Expertise, Authority, Trust) and much more (60+ checklist of items) to ensure they are optimised for search engines.
We will also examine your website’s content to ensure it is high-quality and relevant to your target audience.
Off-page Audit & Analysis
The second step in our SEO process is an off-page SEO audit. This audit involves analysing your website’s backlinks, social media presence, and local listings. We will review your website’s backlinks to ensure they are high-quality and relevant to your business.
We will also examine your social media presence to ensure it is active and engaging. Additionally, we will review your local listings to ensure they are accurate and up-to-date.
Technical SEO Audit
The third step in our SEO process is a technical SEO audit. This audit involves analysing your website’s technical elements, such as its coding and structure, to identify any areas that need improvement.
We will review your website’s coding to ensure it is clean and well-structured. We will also examine your website’s structure to ensure it is easy to navigate and user-friendly. Some examples of items that we look into include:
- Page speed
- Internal links
- Information architecture
- Sitemaps
- Mobile friendliness
- Website security (including SSL/HTTPS)
- Structured data
- Website accessibility/crawlability
- Broken links and images
Link Building
Link building is one of the most important aspects of SEO and it involves having your website mentioned on other sites such as blogs, directories etc. By building high-quality backlinks to your website, you’ll be able to improve your search engine rankings and drive more traffic.
Searchical’s team of SEO experts will work with you to build a strong link building strategy that will help you achieve your ranking goals. We will use a variety of link building techniques, such as guest blogging, broken link building, and content marketing, to acquire these links.
Local SEO
Local SEO is all about making sure that your business listing (called Google Mu Business’ appears at the top of search engine results for people searching for businesses in your area. By optimising your website for local search, you’ll be able to attract more local customers and grow your business. At Searchical, we will work with you to ensure that your business appears at the top of local search results.
FAQ:
How Long Does SEO Take to Work?
SEO takes time to work as it involves a series of optimisation steps that need to be performed over an extended period. The duration of the SEO process depends on various factors such as the competition level of your industry, the current state of your website’s SEO, and the keywords you are targeting. Typically, it can take anywhere from 6-12 months to see significant results from SEO efforts. However, some smaller and less competitive industries may see results sooner.
Can you Guarantee Results with SEO?
No, no one can guarantee results with SEO. SEO is an ever-changing process, and the algorithms used by search engines are constantly evolving. The best that a reputable SEO agency or professional can do is to guarantee that they will use best practices and stay current with industry developments to optimise your website for search engines. However, there are no guarantees for ranking in search engine results pages (SERPs).
How Much Does SEO Cost?
The cost of SEO varies depending on the scope of the project and the agency or professional providing the services. Some agencies may charge a flat rate, while others may charge on an hourly basis. On average, the cost of SEO can range from $500 to $5000 per month, depending on the level of optimisation required. It’s essential to understand the services included in the cost and what kind of results you can expect.
Can I do My Own SEO?
Yes, it is possible to do your own SEO, but it can be a time-consuming and challenging process. It requires a good understanding of search engine algorithms, keyword research, and content optimisation, as well as an ongoing commitment to stay current with industry developments. If you are not familiar with SEO and do not have the time or resources to invest in learning, it may be more cost-effective to hire a professional or agency.
Is SEO Right for My Business?
SEO can be a valuable investment for any business that wants to increase its online visibility and reach more potential customers. However, the level of investment required and the expected results will vary depending on the size of your business and the industry you are in. It’s essential to have realistic expectations and understand that SEO is not a one-time process but an ongoing commitment.
How is SEO Different from PPC?
SEO and PPC (Pay-per-click) are both digital marketing strategies that aim to increase a website’s visibility in search engine results pages (SERPs). However, they differ in their approach and cost.
SEO is a long-term strategy that focuses on optimising a website’s content and structure to improve its organic ranking in SERPs. PPC, on the other hand, is a short-term strategy that involves paying for ads that appear at the top of SERPs when certain keywords are searched. SEO is a more cost-effective strategy in the long run, but PPC can provide immediate results.
Can an SEO Agency Guarantee Fast Results?
It is important to understand that SEO is a long-term strategy and there are no guarantees for fast results. While an SEO agency may be able to provide some quick wins, such as optimising your website for technical issues or creating high-quality content, it is unlikely that they can guarantee a specific ranking or traffic increase within a short time frame.
Additionally, search engine algorithms are constantly changing, which can affect the results of SEO efforts. It is important to have realistic expectations and work with an agency that is transparent about the process and the potential results.
Will an SEO Agency Get Me to Rank Number One?
An SEO agency can work to improve your website’s ranking and visibility, but it is unlikely that they can guarantee a number one ranking. Ranking factors are determined by search engine algorithms and are influenced by various factors such as the relevance and quality of your website’s content, the number of backlinks, and the overall authority of your website.
An SEO agency can work to improve these factors, but ultimately it is up to the search engine to determine the ranking of your website. It’s important to work with an agency that has a track record of delivering results and can give you a realistic expectation of what you can achieve.
What Are Some Warning Signs of Bad SEO?
Some warning signs of bad SEO include:
- Guarantees of fast results or specific rankings
- Use of black hat techniques such as buying backlinks or keyword stuffing
- Lack of transparency or communication about the SEO process
- Lack of focus on creating high-quality content and user experience
- Using the same techniques for all clients, regardless of their specific needs or industry
If an SEO agency is promising quick results or using unethical tactics, it is best to avoid working with them. It’s important to work with an agency that is transparent about their methods, and that has a focus on creating high-quality content and user experience.
Is Blogging a Part of SEO?
Yes, blogging is a part of SEO. Blogging allows you to create high-quality, relevant, and engaging content for your website, which can help to improve your search engine rankings and visibility. Blogging can also provide opportunities for backlinking, which can help to increase the authority of your website.
Additionally, regular blogging can help to keep your website fresh and relevant, which can improve the user experience and encourage repeat visits. An SEO agency should include blogging as part of their overall strategy to improve your website’s visibility and rankings.
What areas do you service?
We service all the major cities in Australia as we service clients from Sydney, Melbourne, Brisbane, Gold Coast and more.
