Ecommerce SEO / Shopify SEO 2026-08-26T13:12:16+00:00

Ecommerce SEO Case Study

78.73%

Increase in Traffic

analytics-chart-growth-svgrepo-com

383%

Increase in Revenue

The Challenge

This client was struggling to make any real impact online, held back by several compounding issues. The site’s backlink profile was plagued with spammy links, which was dragging down its search engine rankings. On top of that, there was no clear content strategy in place, so the site lacked the kind of engaging, valuable material needed to attract visitors and keep them on the site. Poor on-page optimisation compounded the problem further, limiting both visibility in search results and how well the site converted the traffic it did get.

As a result, the store was attracting some traffic but converting very little of it, with a conversion rate sitting well below industry norms. Without a coordinated strategy tying backlinks, content and on-page SEO together, the business was leaving significant revenue on the table despite having a functional, sellable product range. 

Organic Revenue — Before vs After

What We Did

For a local, service-area business like this, we focused the strategy on the signals that most directly influence local pack rankings and lead generation:

Backlink Profile Clean-Up

We audited the existing backlink profile, identified the spammy and low-quality links dragging down rankings, and worked to clean these up so the site's authority could recover.

Content Strategy Development

We built a robust content strategy from the ground up, designed to attract and retain visitors with genuinely useful, relevant material rather than thin, low-value pages.

On-Page Optimisation Best Practices

Core pages and product listings were optimised in line with current best practice, improving both visibility in search results and the on-site experience for visitors once they arrived.

Technical & Shopify-Specific SEO

As a Shopify store, the site had platform-specific technical considerations that needed addressing to make sure the on-page and content work could actually be indexed and ranked effectively.

The Results

The impact of this work is reflected directly in the client’s Google Business Profile performance, with strong month-on-month engagement growth:

Growth comparison of current performance versus previous period across seven metrics

Growth comparison
Current performance compared with the previous period
Users
9,04416,164
+78.73%
New users
8,81515,812
+79.38%
Calls
12,24820,222
+65.10%
Sessions
26K total+8.3K last 30d
26K
Ecommerce CVR
0.35%1.03%
+192.98%
Transactions
43208
+383.72%
Revenue
$8,037.26$38,824.73
+383.06%
These results show the compounding effect of fixing backlink, content, and on-page issues; together, traffic growth alone doesn’t explain a 383% revenue increase; the conversion rate nearly tripling is what turned that extra traffic into real revenue.

Testimonials

Andrew Wilsonope General Manager Wilkopainting.com.au

“Excellent service, and great value for money. I would highly recommend.”

Verified Client
Jolene Scott Marketing Manager Colourpro

“We've been using this agency for our SEO and AI marketing campaigns - the results have been stellar. Highly recommended.”

Verified Client
Andrew Coleman Founder Tucann.com

“We thoroughly enjoyed working with Searchical over the past few years on our SEO and strategy! We would definitely not hesitate to recommend them to anyone looking to increase their rankings.”

Verified Client
Ruth Schiller Owner PPSRAssetCheck.com.au

“As the owner of PPSR Asset Check, I came to Iman and the team at Searchical with a brand new website, we had no brand recognition, no rankings, nothing. In under 6 months, Iman had our key search terms climbing into the top 20. That kind of result speaks for itself, but what really sets him apart is how he works.

He's knowledgeable without being overwhelming, approachable when you have questions, and genuinely thorough in everything he does. The monthly progress videos he puts together are a highlight, they are clear, easy to consume and provide transparent reporting that keeps you across exactly where things stand and where you're heading.

If you're serious about SEO and want someone who is truly invested in your success, look no further than Iman and the team at Searchical. Highly recommend!”

Verified Client
Marc Wu Manager Chempro.com.au

“Absolutely thrilled with Searchical SEO! Iman and the team are an absolute gem to have working on our website and business SEO. What sets them apart is their communication, every month we receive a detailed explanation of what has been done, along with clear follow-ups and progress analysis. If you’re looking to optimize your online presence, look no further!”

Verified Client
Dr. Jeeuk Song Practice Manager RMCSP.com.au

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Everything was done promptly and professionally, and they understood what we needed straight away. Great experience overall and highly recommend them.”

Verified Client
Ruth Schiller Marketing Manager PPSR Asset Check

“Iman and the team were fantastic to work with. Communication was great, planning and delivery was excellent. Iman is extremely knowledgeable and helped start to generate positive results immediately. The work was exceptional. Highly recommended.”

Verified Client
Michael Boehm Owner Positivetranceformations.com.au

“Iman of Searchical SEO Brisbane is one of the best, most genuine human beings you could ever hope to meet. In his business, he is very good at what he does, and he always under promises and over delivers. He goes that extra mile for his clients, and I highly recommend you utilize this great man's services.”

Verified Client
Hay Trad Local Guide Verified Client

“Iman and the entire team are the absolute key for my business success. professional. honest always answered all my questions with care i can write a book of thank you but that won't be enough for what they have done to our business.

no one cares how much you know until they see how much you care. i wish the best to you and your entire team and i am honoured to have you for our long run successful journey.”

Verified Client
Caroline Douthwaite Owner TaipanMedia.com.au

“Best SEO specialists in Australia. Excellent communication, attention to detail and customer care. If your business requires organic leads give them a go, you won't be disappointed.”

Verified Client
Liam Plouffe Director Gigachew.com.au

“Iman is outstanding at his job, within the first month of working with him as our SEO expert he had us ranking high on the first page of most relevant keywords. I couldn't recommend this place more.”

Verified Client
Paul Haslam Director CesiumGroup.com

“Iman and his team are exceptional, the quality of the results they deliver are first rate, their follow-up is prompt and they are always willing to share advice and guidance to ensure client success. I wish all of our suppliers were as good as Iman and his team!”

Verified Client
Shiv Martin Director Shivmartin.com

“I have found working with this team to be a delight. They quickly addressed some significant issues for me and communicated clearly along the way. Iman has been a great support and actually explained the process in a way I could easily understand. I'm excited to see the results!”

Verified Client
Raimond Volpe Director Dynamoselling.com.au

“The team at Searchical, especially Iman, has been incredible to work with! From the very start, their clear communication and proactive approach have made a huge difference in our SEO results. We’ve noticed a major boost in productivity and overall online presence. Iman’s dedication and passion, backed by the supportive Searchical team, truly set them apart. Highly recommend their services!”

Verified Client
Tom Gilroy Director PurposeBuiltMoto.com

“Searchical has been great for sustained growth of our organic traffic.”

Verified Client
Ramsey Aburaneh Marketing Director TutuMarketing.com

“Iman is brilliant. Very quick to respond. Highly recommend.”

Verified Client
Peter Memete CEO & Founder ASN-Nutrition.com.au

“I highly recommend them to any business owner that wants more traffic and leads. The return on our company investment has been more than worth it and the company's organic traffic has significantly increased since we've started about a year ago. They have an answer to any of our questions within minutes of us reaching them out. The customer service is second to none!”

Verified Client
Marc Haberland Director Clariba Consulting SL

“We truly value the exceptional work Iman and his team have done for us. Their expertise in SEO has significantly boosted our online presence and delivered measurable results. Iman’s team is proactive and responsive to ensure success. We highly recommend Iman and his team to anyone looking for reliable and effective SEO services.”

Verified Client
Jason Rollard Marketing Director Shineskinandbody.com.au

“We have utilised the services of the team at Searchical for our business Shine Skin and Body. After conducting a full analysis of our website, they have improved our ranking across all our requested key word search and other keywords they recommended we rank in. They provided regular video updates with progress reports and what they plan for the future.

The team at Searchical created google friendly backlinks for our website that improved our ranking. Searchical were easily contactable to answer all my questions and fulfill any requests I had.

I would recommend Searchical to anyone looking to improve their visibility on Google.”

Verified Client
Hamza Guerfi CEO & Founder Startupproau.com

“One of the best in the business. Absolutely love his work.”

Verified Client
Jakob Quinn Director UnrealMedia.com.au

“Unreal Media has been working with Iman and his team this year to improve our search ranking and in just 5 months we've seen a serious increase in search traffic. We've had a few high-quality inbound calls that were very hot leads and ready to buy, which gives me high hopes for the future as we continue to improve our ranking and get more and more inbound leads.

Definitely recommend working with Searchical if you want an SEO solution that works.”

Verified Client
Dakeil Morgani Owner Clearviewrenovations.com.au

“Iman and his team are really great at what they do. I would recommend them for anyone looking at getting SEO done for their business.”

Verified Client
Al Jaz Manager AQMC.ae

“We had the pleasure to work with Searchical for our business's SEO and marketing needs, and couldn't be happier with the results. Their team demonstrated a deep understanding of our industry and tailored strategies that significantly boosted our online visibility and engagement. Their proactive approach to communication and transparent reporting made the entire process seamless and easy to track. Not only did they deliver on their promises, but they also exceeded our expectations. We highly recommend them to any business looking to elevate their digital presence and drive tangible results.”

Verified Client
Joshua Khoury Director Webcompass.com.au

“Iman and his team are the SEO dream team! Really pleased with the results even after moving from another SEO company that I also thought was good. Searchical have set the bar!”

Verified Client
Shawn Maftounian Founder PrestigePT.com.au

“I’ve worked with many companies and people before but Iman and his team are top level professionals with quick response time. Do not hesitate to contact him for his services.

From now on I wouldn’t go anywhere else. Recommend 10/10.”

Verified Client
Ben Barnett Owner KapowMeggings.com

“We are thrilled to have found Iman. After doing piecemeal SEO (trying to do it ourselves, engaging an agency, using part time experts) we needed someone with strong SEO knowledge who could also communicate their methods clearly and reach the goals we had set – and Iman did that in spades. He's super clear, so you always know what's happening and why, and even better he got tangible results. Wouldn't hesitate to recommend him for your SEO needs and we look forward to working with him again.”

Verified Client
Parham Hamidian Owner dlarosa.com.au

“Iman has been very great to deal with, he has been patient, responsive & very efficient throughout the journey. Iman & his team helped to build my restaurant's website which turned out exactly like what I had imagined before.

Keep up the great work Iman & the team 👏”

Verified Client
Kerry Church Marketing Manager Reprise Digital

“Iman has been supporting us for a long time and is always a pleasure to work with. He is prompt, flexible dealing with last minute changes/requests and communicates in a timely manner. We look forward to working with Iman in the future and would highly recommend.”

Verified Client
Issa Hijazin Owner LAShishaClub.com

“Iman has consistently delivered outstanding results throughout our project. His dedication, expertise, and professionalism have truly exceeded our expectations. I am thoroughly impressed by his work ethic and the quality of service provided. Without a doubt, I would highly recommend Iman and eagerly anticipate working with him again in the future.”

Verified Client
Lukas Nguyen Owner Heartfuldiamonds.com

“Iman has a very broad depth of knowledge about SEO in the e-commerce space which is exactly what we were looking for. His strategy helped us get very quick results for competitive keywords. Highly recommended.”

Verified Client
Dan Carter Owner Danthemanproperties.com

“Awesome and very professional work! Will work with in the future.”

Verified Client
Arieh Engelhard Owner Ajjaya.com

“Great Service, professional, friendly, affordable and accessible :)”

Verified Client
Tony Ogu CEO Shalom-Education.com

“Iman carried out a thorough SEO audit on our website, providing a detailed and insightful analysis. Also, he implemented several beneficial SEO fixes.”

Verified Client
Nathan Owen Owner Spiresafety.com.au

“Very helpful, highly recommend. Iman knows everything there is to know about SEO.”

Verified Client
Kyle Smith Owner BoostPromotionalProducts.com.au

“Iman and the Searchical team have been instrumental in elevating our online presence in the fiercely competitive Australian market. Their unwavering commitment to enhancing our search rankings and optimizing our website has yielded impressive results over the past 12 months.

After years of searching for a trustworthy partner in this field, we are delighted to have found Searchical. Their extensive knowledge in search, local performance, and rankings has been invaluable to our company. We wholeheartedly recommend this esteemed agency to anyone seeking top-tier SEO services.”

Verified Client
Jordan Habib Owner BlindsonDemand.com.au

“Iman and his team have been great!”

Verified Client
Kosta Symons Owner SymonsEnergy.com.au

“I had the pleasure of working with Iman for the past few years, and I am incredibly impressed with the results.

From the moment we started working together, their expertise and dedication to improving my website's visibility were evident. They took the time to understand my business goals and tailored their strategies to match my unique needs. The communication throughout the entire process was exceptional – I always felt informed and involved.

They have knowledge of the ever-changing landscape of search engines. They kept up with the latest trends and algorithms, adjusting our strategy as needed to ensure optimal results. Their approach is both data-driven and creative, striking the perfect balance between technical optimization and engaging content.”

Verified Client
James Duffy Head Of Marketing Verified Client

“I've had the pleasure of working with Iman and the Searchical team for our SEO needs, and I must say, they are nothing short of exceptional. Their expertise in the field is evident from the tangible results we've seen in a short span of time. Not only did our website's ranking improve, but we also noticed a significant increase in organic traffic. The team's dedication, transparency, and commitment to understanding our unique needs set them apart. If you're looking for top-notch SEO services, Iman and Searchical are the way to go. Highly recommended!”

Verified Client
Brett Lukatelich Managing Director OxygenWest.com.au

“I have been working with Iman for the past 6 months. What began as test case for one website has now led to us utilising his SEO services across a number of different websites. We have had consistent gains in our search engine rankings and huge growth in our organic traffic.

Iman and his team at Searchical have also assisted us with a number of website development requests. I dont normally leave reviews, but Iman has been excellent to work with. The results have been fantastic and he shares his knowledge and insight in SEO that is now allowing us to scale our businesses.

I highly recommend the Searchical team if you're seeking the best.”

Verified Client
Syed Haider Managing Director Protege Group

“Our desert safari company, Protege Safari Tour, has been in the capable hands of Iman and his team at Searchical for a year now. Their skilful handling of our SEO needs has significantly improved our online visibility and customer interactions.

It was great to see that Iman, as the owner of Searchical, personally curates strategies that align with our business objectives. Despite his position, he offers a level of involvement that goes beyond the norm, he constantly provides insightful advice, timely solutions, and answers our queries.

We've seen substantial growth in organic traffic and conversion rates under Searchical's guidance. Iman's commitment to our success is testament to his exceptional service.

The journey with Iman and his team has been a fruitful one. They are very easy to communicate with and we're grateful for Iman and Searchical's remarkable SEO services and look forward to our continued partnership. Their services come highly recommended.”

Verified Client
Erfan Jalilian Owner Shiraz Persian Restaurant + Bar

“I am writing this review to express my deepest appreciation for Searchical SEO and the outstanding leadership of Iman, the owner of the company. During the tumultuous period of the Covid-19 pandemic, Iman's expertise and unwavering dedication not only saved our business but also propelled it to thrive with high rankings.

As the owner of Searchical SEO, Iman personally took charge of our project and treated it with utmost importance. He invested time to thoroughly analyse our business, its online presence, and the challenges we were facing.

With his guidance, we witnessed a remarkable recovery during the height of the pandemic. Our online visibility improved significantly, and we experienced a surge in organic traffic, all thanks to Iman's diligent efforts.

What sets Searchical SEO apart is the leadership and vision provided by Iman. As the owner, he goes above and beyond to ensure the success of his clients.

Our high rankings and improved online presence have been crucial in attracting new customers and expanding our reach. I wholeheartedly recommend Searchical SEO, under the ownership of Iman, to any business seeking to enhance its online presence, increase rankings, and achieve sustainable growth.”

Verified Client
Chris Duffy Owner SimplySuper.au

“Very efficient and always producing the best outcome for our business. We have used them before and will use them again, their professionalism is second to none. Thanks team!”

Verified Client
Jade Luangsay Owner SunsetBusinessBrokers.com.au

“What can I say ... Iman and the whole team have been SO efficient, fast and helpful. I reached out to get my website built with them and it was the best decision ever! My website is looking super professional, modern, slick and functions well.

The team were patient with me as I'm quite detail oriented and they attended to every question and request I had! THANK YOU 🎉 Cannot wait to continue this business relationship. Super happy!”

Verified Client
Jonathan Englert Owner Goodandfugly.com.au

“We've worked with Searchical for some time across a major ecommerce food retailer and have been deeply impressed by the insights, efficiency and results. Our SEO has gotten so much stronger and we've really appreciated the ease of working with the team.”

Verified Client
Daniela Elena Mirica Senior Digital Marketing Specialist Clariba.com

“Our company has been collaborating with Iman and his team for more than three years now, and we have nothing but positive things to say about their work.

We have been extremely satisfied with our collaboration with them. They have been an invaluable partner in helping us achieve our SEO goals, and we would highly recommend them to anyone looking to improve their online presence.”

Verified Client
Nolan Betzner Product Support Specialist bench-mark.ca

“Iman has been a great fit with us, he is always quick to answer questions and give us a hand. Highly recommend for anyone looking for SEO work.”

Verified Client

The Takeaway

Traffic growth and revenue growth don’t always move together, and this case study shows why addressing backlinks, content, and on-page SEO as a combined strategy matters. It wasn’t just about getting more visitors to the site; it was about giving them a reason to convert once they arrived, which is why revenue growth (383%) significantly outpaced traffic growth (78.73%) over the same period.


Getting traffic but not conversions? Book a free strategy session with the Searchical team.