25 08, 2021

As More Businesses Pivot, Are You Ready?


The global pandemic has changed the way brands and services do business forever. It has forced many companies to pivot and examine how they communicate with their customers.  So much so that more and more businesses are now turning to the Internet as their primary communications tool. Which coupled with the fact that organic search [...]

11 08, 2021

How to combine SEO & Influencer Marketing


Today with brands continuing to come under increasing pressure to establish long term customer engagement, many traditional marketers do not realise that Search Engine Optimization (SEO) and social media influencers can work together to elevate the success of the brand.  Far too often, the fact that both have the same goal - marketing the business [...]

9 07, 2018

How To Brand Yourself – The Importance Of Brand Voice


In today’s crowded market, being able to stand out from the crowd is a highly coveted skill. Too many brands and businesses are disappearing into the ether as they strive to climb to the top. And why is that? Because they sound just like everyone else. Having a strong brand voice isn’t just about creating [...]

18 06, 2018

YouTube SEO 2018: How To Rank Videos on YouTube


YouTube is known as the biggest video website in the world, and this favorite online property of Google sees over 30 million visitors per day. That's an incredible number, and it becomes even more appealing when you decide to look at YouTube for what it actually is: a video search engine. That means there has [...]

29 01, 2018

SEO vs. SEM vs. PPC


SEO vs. SEM vs. PPCWhich Is The Best Option For Your Business? According to the current market trends, web search has become the most powerful tool. Every day people are using search engines to learn, find solutions and understand the world around them. All these comes down to SEO vs. SEM vs. PPC, and whether [...]

9 01, 2018

Local Business SEO


The Importance Of SEO For Local Business SEO is a common acronym for Search Engine Optimisation, one of the most integral tools for helping a website flourish. In essence, applying SEO to your site is a means of helping search engines determine its value and importance. Search providers such as Google and Bing have algorithms [...]