A solid correlation between web traffic and conversions on a landing page indicates that your landing page is a success. It makes sense to see an increase in web traffic in proportion to an increase in conversions, but if the correlation is negative, then something is not right. Here are a few tips for increasing landing page conversions. Firstly, eliminate distractions such as links and oversized images. This is the fastest way to boost conversion rates.
Table of Contents
- Create urgency to increase landing page conversions
- Remove distractions
- Removing links
- Adding testimonials
Create urgency to increase landing page conversions
One of the easiest ways to improve landing page conversions is to use a countdown timer. Statistics show that a countdown timer increases conversions by 147%. Similarly, a pop-up window with a countdown clock will encourage a visitor to sign up without further research. You can tweak these techniques to make them more effective. If you know your audience, creating an urgency can make all the difference in the world.
Indirectly creating urgency is a powerful way to make your visitors feel like they must act quickly. By using buzzwords that encourage visitors to act immediately, you can convince them to sign up for your mailing list. For example, SEO agency The Hoth offers visitors a free e-book on E-Commerce SEO in exchange for their email address. It uses the phrase “Get Instant Access” as a CTA button. This tactic encourages visitors to sign up for the e-book right away and drive more traffic to their store without ads.
Create urgency by creating limited time offers. This can help increase conversions by giving people the impression that this is the last chance to buy. It can also be a limited-time discount or running out of stock. These types of offers are particularly effective for products that solve a problem. A pain-relief product, for example, can create urgency by making people associate it with relief, which increases the likelihood that they will convert.
Creating a sense of urgency is an effective way to increase your ecommerce store’s conversion rates. In this Insight, we will look at eight practical ways to create a sense of urgency on your ecommerce site. Creating a sense of urgency on your landing page can boost conversions and increase revenue by enhancing buyer motivation. Whether your ecommerce customers know exactly what they want or not, a frictionless buying experience will make them return to your store for more.
Distractions on your landing page are a big no-no if you want to boost conversions. The most common distraction is your website navigation. While the header navigation inspires a consistent site journey, it detracts from your conversion goal. It’s best to remove navigation from your landing page if you are using it for advertising. Although you should retain your company’s logo and recognizable name, avoid adding too many links and other features that will overwhelm your visitor.
The headline is the most important part of the landing page because it has about twenty seconds to capture the reader’s attention. Use strong headlines that engage your readers and convince them to act. In addition, remove all other elements that might distract your visitors, such as navigation, sidebars, and footer sections. If you have too many elements on your landing page, they can distract your visitors from focusing on your offer and leave your page. So, remove them from your page.
To increase conversions, your landing page should be designed with unique segments in mind. In a study by Evergage, 88 percent of US marketers saw measurable improvements after incorporating personalization into their campaigns. Ten percent of these marketers reported that they increased conversion rates by up to 30 percent. Also, try to remove other click-through opportunities on your landing page, as they will distract your visitors and prevent them from completing your call to action.
Your landing page should also be free of navigation menus. Adding navigation menus on your landing page is an unnecessary distraction that can sabotage your conversions. A navigation bar helps your visitors find their way around your site, but it isn’t necessary on a landing page. Move it to the footer to reduce the likelihood of a visitor clicking away and make the page look cleaner. Further, you can easily change the navigation bar and other links in the footer of your landing page to increase conversion rates.
Getting rid of the navigation menu and social media links on a landing page can boost conversions. Even a slight increase in conversion rates will generate 1000 more leads for your business. So, if you’re having trouble getting your conversions to improve, consider removing links from your landing page. However, it’s important to keep the content on your landing page attractive and visually appealing.
A recent study by HubSpot shows that removing navigation links increases the quality of conversions. These landing pages usually contain a navigation bar at the top of the page that hooks new visitors into a sales funnel. A middle-of-the-funnel landing page, on the other hand, points visitors toward a product demo or contact information for a sales representative. Experts recommend removing navigation menus, links, and social sharing buttons from these pages.
When testing the effectiveness of removing links from a landing page, try removing all navigation bars and navigation options. These elements can lead visitors off-page, distracting them from the primary conversion goal. By removing links from landing pages, you can increase conversions by 100%. For example, Yuppiechef’s landing page had no navigation bar, but still managed to generate more than double the number of conversions compared to the original page.
Navigation links are helpful in moving visitors from one page to another. However, they can detract from your conversion goal if they aren’t used to the site’s structure. The visitor’s attention span is limited and a navigation bar may distract them from the conversion goal. If your conversion rate improves by removing navigation links, this might be the way to go. There are several reasons why removing navigation links from your landing page will increase your profits.
Adding testimonials to your landing page is an effective way to increase conversions. Not only can testimonials encourage prospects to buy from you, but they also boost your page’s time on page and visitors. However, you must take care to not overwhelm your visitors with testimonials. If you want to attract more visitors, you can use images or videos of real customers. However, you must remember that testimonials should be prominent enough to catch people’s attention, not overshadowing the rest of the page.
Using testimonials on your landing page can boost your conversion rates by up to 34%. In fact, it is estimated that 50% of consumers visit the website of a company after reading positive testimonials. These testimonials will make your site more credible and your offer more enticing to potential customers. In addition, testimonials help increase your landing page speed. As a rule, the longer your page takes to load, the lower your conversion rates.
To maximize testimonials, add a rotating carousel. A testimonial carousel can attract visitors’ attention with the rotating video and allows visitors to see more of the testimonials. A testimonial carousel can be a single section, a group of three testimonials, or any other configuration. However, make sure to give visitors enough time to read and watch the testimonials before moving on to the next page.
Another effective way to add customer testimonials to your landing page is to embed videos. There are millions of videos online and the best option is YouTube. YouTube is the second largest search engine in the world and has two billion logged-in users who watch billions of videos each month. Adding customer testimonials to your landing page will increase conversions by 34%. It can also increase your conversion rates for expensive products by 380%.