How Dental SEO Can Help Revitalise Your Client List
Is dental SEO a worthwhile investment?
While Some dentistries are still hesitant to employ online marketing strategies, the stats clearly show that in order to survive in a competitive dental market, utilising all lead generation approaches is essential.
To put it in other words, if you want your dental practice to attract new customers, Yelp is simply not going to cut it anymore.
According to a study by Relevanza, an astounding 97% of all consumers search for local businesses online, instead of on the Yellow Pages or other offline methods.
There’s no question whether dentistries must be visible online. The better question is, what’s the most cost-effective marketing strategy for generating new leads.
The Power of Dental SEO
While there are many paid advertising options available, few have the potential of a solid dental search engine optimisation campaign.
Ranking for the relevant keywords in your area can bring in a steady stream of new customers and instantly form an association of trust with your practice.
Unlike most paid advertisements, Google rankings are perceived as reliable, since search engines are believed to provide users with the most relevant results. This trust factor is what gives SEO the real power for quickly filling up a dental practice client list.
3 Amazing Benefits of SEO for Dentists
SEO can do wonders for almost any business, but that’s especially true for dental practices. Here are three reasons why search engine optimisation should be a key part of any dental marketing campaign.
1. Local Rankings Give Authority Status
Since a dental practice is a business that operates almost exclusively to the local market, ranking high for your local search engine keywords can have a tremendous effect on the way your practice is perceived by potential clients.
If your dentist office listing comes up as one of the first rankings results for local keywords, it is instantly perceived as one of the must trustful, if not the best, dental practices in the area.
People usually end up clicking one of the first results on a rankings page, therefore being at the very top of the rankings for relevant keyword is what really matters.
2. SEO Brings Direct New Leads
Most people searching for a dentist’s office aren’t just looking around – they usually have a specific dental problem that needs to be fixed, and thus will likely commit to an appointment almost immediately after finding a dental office online.
Therefore, if you manage to get in front of the people looking or a dentist in your area, you can expect a big percentage of those leads to turn into immediate, paying customers.
3. You Always Have Fresh Leads
A dental practice, like many local service businesses, rely heavily on word-of-mouth for new business. But after a while, the exponential growth of your client list can stagnate, because you end up engaging a limited circle of people, having trouble being found outside of it.
This problem does not exist when you have the best dental SEO marketing campaign possible. The prospects that find you online come from various backgrounds, areas and demographic groups, therefore you get a diverse flow of new leads coming in regularly, which ensures that you also consistently get referred to new people as well.
The Importance of Professional SEO Services for Dentists
The benefits of SEO for dentists is more than clear, but actually putting together a comprehensive dental SEO campaign is a difficult task.
With such steep competition facing dental offices in hyper-competitive markets such as Sydney, Perth, Melbourne and Brisbane in Australia, ranking for the most valuable keywords requires in-depth planning and a consistent execution of best SEO strategies.
Both research and on-site optimisation play vital roles in ensuring that the SEO campaign reaches its main goal, which is to bring in a steady stream of new customers. And this requires the expertise of an experienced marketing company for dentists.
So, if you want the comprehensive service of dental internet marketing to bring your dental practice a flood of new leads, call 1300 899 123 NOW or fill out a form here and let us set up your personal dental SEO campaign, specifically designed for your marketing needs.
