As technology and society continue to evolve, many businesses and brands have increasingly pivoted toward an increasing online presence. Social Media Marketing has become an important part of many marketing teams’ strategies. Many organisations are utilising social media platforms such as Twitter, Instagram, and TikTok enable social media marketers to connect with vast audiences. One important [...]
There are over 2.5 million active businesses in Australia as of 2023. Unfortunately, not every company has what it takes to thrive in its industry. As you might expect, Google reviews are one of the most important metrics to keep an eye on as a business owner. However, not everybody understands how to increase Google reviews. The [...]
Do you feel confident about your small business’s SEO performance? Are you excited by all the new leads and growth opportunities currently being driven by your ever-expanding digital presence? If you’re like many small business owners, the answer is probably “no.” Here at Searchical, we have worked with quite a few small businesses in Australia, and we [...]
SEO is an effective medium to long-term method to generate website traffic and revenue at a lower cost than PPC. Both methods have their advantages and disadvantages, but in most cases, you should combine them for the best results. While PPC targets highly competitive keywords, SEO targets low to high competition keywords that continue to [...]
A solid correlation between web traffic and conversions on a landing page indicates that your landing page is a success. It makes sense to see an increase in web traffic in proportion to an increase in conversions, but if the correlation is negative, then something is not right. Here are a few tips for increasing [...]
Can you do SEO yourself and save on agency fees? There are many ways to do SEO yourself, but it can be frustrating to try especially when you do not have any experience with basic coding or website optimisation. You'll need to set up Google Analytics to measure the success of your SEO efforts, study [...]
The global pandemic has changed the way brands and services do business forever. It has forced many companies to pivot and examine how they communicate with their customers. So much so that more and more businesses are now turning to the Internet as their primary communications tool. Which coupled with the fact that organic search [...]
Today with brands continuing to come under increasing pressure to establish long term customer engagement, many traditional marketers do not realise that Search Engine Optimization (SEO) and social media influencers can work together to elevate the success of the brand. Far too often, the fact that both have the same goal - marketing the business [...]
In today’s crowded market, being able to stand out from the crowd is a highly coveted skill. Too many brands and businesses are disappearing into the ether as they strive to climb to the top. And why is that? Because they sound just like everyone else. Having a strong brand voice isn’t just about creating [...]
YouTube is known as the biggest video website in the world, and this favorite online property of Google sees over 30 million visitors per day. That's an incredible number, and it becomes even more appealing when you decide to look at YouTube for what it actually is: a video search engine. That means there has [...]
